Page 10 - 2017福隆國際沙雕藝術季

҅ڗҏ

Words from the Director General
of the Tourism Bureau

沙雕，是一項結合雕塑、文化、繪畫、建築、體能與娛樂的藝術創作，適合各年齡層參與，符合
綠色環保、永續使用的概念。近年來，觀光局積極推動兼具在地特色及環保的觀光活動，將 2017 年定
位為生態旅遊年，全力發展親近自然、深度體驗的活動，而沙雕藝術展現自然景觀與人為創作的和諧，
富有生態旅遊的價值，與「2017 生態旅遊年」的核心理念一致。
福隆國際沙雕藝術季今年邁入第10年，在政府與民間的協力帶動下，不僅是國內年度活動的焦點，
更成為國際藝術交流的盛事，經過多年的耕耘努力，在國際間打出屬於自己的品牌，讓沙雕文化在東
北角福隆獨有的黃金沙灘上立足深耕，成為特色觀光的典範之一。今年的沙雕季持續由東北角暨宜蘭

海岸國家風景區管理處，以及麗寶集團─福容大飯店福隆店共同舉辦，結合民間企業的資源與活力，
加上公部門的經驗傳承，譜寫政府與企業合作最耀眼的代表作之一。
福隆國際沙雕藝術季將福隆推向國際舞台，創造在地國際化的特色。今年正逢聯合國世界觀光組
織宣布為「國際永續觀光發展年」，沙雕藝術季活動既發揚臺灣在地特色，也呼應聯合國世界觀光組
織強調的「永續旅遊」概念。期許福隆成為世界級沙雕好手齊聚的舞台，不僅打造臺灣北沙雕的全新
特色，而且為亞洲沙雕活動的第一品牌，未來持續傳承、永續發展，邁入下一個十年！

Sand art is the practice of modeling sand into an artistic form which integrates sculpture, culture, painting, architecture, physical
ability, and entertainment. This sand sculpting event for all ages is designed based on the concepts of environmental protection and
sustainable development. The Tourism Bureau has been actively promoting a series of sightseeing activities emphasizing on local
features as well as environmental protection. Taiwan has initiated "Ecotourism Year 2017" with the introduction of national in-depth
ecotourism activities throughout the year. The harmonious combination of natural landscapes and artificial creation demonstrated at
Fulong International Sand Sculpture Art Festival corresponds to the core beliefs of the "Ecotourism Year 2017."
Now in its tenth year, Fulong International Sand Sculpture Art Festival has successfully become a major tourist attraction not
only in Taiwan but also in the globe through efforts by the government and private enterprises. Fulong International Sand Sculpture
Art Festival has been growing in popularity in recent years. The sand sculpting festival on Fulong's gorgeous stretch of golden sand
beaches on the northeast coast has become a major attraction on this island. The sand sculpting event will still be jointly held by
the Northeast and Yiland Coast National Scenic Area Administration and Fullon Hotels & Resorts of LihPao Construction like in the
past years. With collected resources from private companies and experiences from the Tourism Bureau, Fulong International Sand
Sculpture Art Festival has become a must-visit sight on this island.
Fulong International Sand Sculpture Art Festival has made Fulong well-known in the globe and created international features
with local elements. The United Nations World Tourism Organization (UNWTO) has proclaimed 2017 as the "International Year of
Sustainable Tourism for Development." This sand sculpting event not only promotes Taiwan's local features but also responds to the
concept of 'sustainable travel' proclaimed by the UNWTO. We hope that Fulong can become a place for world-class sand sculpting
masters to spread their creativity in Asia with its distinctive features of Taiwan's northern beaches and this grand event can be passed
on from generation to generation.
交通部觀光局 局長
Tourism Bureau Director-General, Chou Yung-hui

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