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೯
ତ 2011 ၅

ږ h ර ၅ඤӍᎉᖵஔ֙ ద᜗ᖅΈΎ௴Գᐶ ඤ
Ӎ ਷
۬ ყ
Ӎ
ᎉ
ʦϋٙ˜၅ඤӍᎉᖵஔ֙™͍όᒕɝୋ̬֣d୚ᅰዝ֣Ӎᎉݺਗٙϓڗd؇̏ԉ࿬֝ᚆࠬ၍ஈΌ᜗ʈЪΝ ᖵ
ஔ
ʠίϞࠢٙʮ௅ژཫၑ༁d͂ி௰ڥ଻ٙݺਗ܁ෂࣖ؈dіˏ஢ε༷܄ۃԸ΍ᑳସᑘf̋ɪʦϋቇுܔ਷ ֙
ၚ
ϵϋdӍᎉ஝ᅼɰ௴อߏ፽dಂૐᜫӊɓЗԸஞ༷ٙ܄dίؚሧӍᎉٙΝࣛdɰঐίᘴ଻ईဘٙږЍӍᛉ
੹
ɪd୚ۜɛ͛ӊࡈචݬٙᛇᆀাኳd΍ᗅ˂ήږӍග͊းٙߕᘆ௝ືf Ό
ߏ
፽
ʦϋٙӍᎉ֙І4˜ʕ઼ਗ˖܁ഄଫ˸ԸdৰəεϣᒗஞΌ਷;ࣚوা٫ᅰɤɛϣdଡ଼ϓద᜗ྠྼήՑ؇̏
ԉضᇞ౻ᓃʿӍᎉึఙમஞdᒔʱй˸Œ၅ඤӍᎉ֙ķிНᅅකᎉjː༸جࢪ̋ܵeɞ਷Ӎ˓ᑌࠏe5/1ᇕ
ிߏ፽Œ΢਷˜Ӎ™˓e၅ඤܳఙeՏอߏ፽jΌၽ௰ɽ൴ॴӍᎉe˜ၾІ್΍ႀ™ว΋޶eŒ၅ඤ
Ӎᎉ֙ ͊စ΋ᚖਗj༷܄ಪɝe˴፬ఊЗᝫjڭܵ൷ᕎdʶᓔ௴ЪeŒϵϋӍᎉeɞ਷ᑌࠏeՏอߏ
፽eŒ˚͉ᖵஔ࢕eᘠЪᑽၽᝄeŒிН༶ਗeӍᎉˢᒄj၅ඤᅄ˜Ӎ™˓eу˚ટաజԍeŒ̤
ᗳ͎ፋືe၅ඤ຅˜Ӎ™˓lፋɿᎉӍHighᔕ˂eŒ˜Ӎᎉِ਷™ක۬ڎႷdᏚᖑ˜၅ඤऎ˥कఙ™l
Ӎᎉஐጞᅅϵϋeɝ෤ɛᅰ௴ߏ፽leŒ˂ंᆠᔕ˂lӍई㌷৷๝e၅ඤɽ෦ᖑlภၽᝄλ
Б޶Ӎᎉdɛᆓ߉ॎ25ຬɛഃᙄᕚቃ೦ɪ৬d੶͂2011၅ඤӍᎉᖵ
ஔ֙dᖅΈඎఘ၈Νಂݺਗʘڿf

Successful Marketing Strategies Increase Media
Exposure of the Festival

At this year, The 2011 Fulong Sand Sculpture Art Festival (also Taiwan’s
100 anniversary) created several records. It had the most sand
th
sculpture creations, invited the most international sculptors from
worldwide, was the longest festival at two-months long and had more
than three hundred and fifty thousand visitors in total. It is our hope that
through recreational activities people can get to know the beauty of
the land and cherish our local culture more. The promotion of the
festival through press media started in April 2011 and continued until the
end of the festival. There were numerous press releases and the media
exposure greatly increased the popularity of the event while indirectly
enhanced the growth of local industries.

Discovery of the Golden Sand Empire The 2011 Fulong International Sand Sculpture Art Festival