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ద᜗ᚣ̈ϓࣖ Media
Exposure

•ڗࣖۨݺਗj2ࡈ˜
• Length of Activity: two months
•ᐼਞ̋ɛᅰj35ຬɛ
• Total Visitors: three hundred and fifty thousand visitors
•ఊ˚ਞᝈɛᅰj௰৷༺5ຬɛ
• Single Day Admissions: up to fifty thousand people
•ӍᎉЪۜjࠇ61ࢭ
• Sand Sculpture Works: total sixty-one
•ᒗሗྠඟj8ࡈ਷࢕d΍41ЗӍᎉࢪ
• Teams Invited: from eight countries, a total of forty-one sand sculptors
•ద᜗ᖅΈଟj
• Media Exposure:
•ཥൖอၲ̨j9033߆
*Cable News Exposure: 9033 seconds
•జॷజኬjᐼࠇ73ᇐ
*Newspaper Reports: seventy-three articles
•ᕏႦ̊೮j11࢕
*Magazine Exposure: eleven volumes
•ၣ༩อၲ৷༺88ᇐ
*Network News Reports: up to eighty-eight pieces
•ᄿᅧਖ਼ஞj12ϣ
*Radio Interview: twelve broadcasts
•౬ၑમᒅږᕘ༺อ̨࿆2,400ຬʩ
Cost: media exposure totaled about twenty-four million NT dollars
•ή˙ପุᐄุᕘ̻ѩ౤ʺ4-5ϓ
• Local Industry Growth: averagely enhancing 40-50%
•ഛٟ͜ึ༟๕jᘆᘒණྠeʕശঘ٤eږԓභࣘഃ
• Good Use of Community Resources: About 70% budget sponsored
ᗎпږᕘߒ7ϓ
by Lihpao Group, China Airlines, and Kingcar Co., etc.

Discovery of the Golden Sand Empire The 2011 Fulong International Sand Sculpture Art Festival