Page 104 - 2012點沙成金內頁_1017

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點沙成金 Turning Sand Into Gold

4 【媒體露出】行銷精彩每一刻

ద᜗ഄଫ۱ࣖcϓ̌ᐄிӍᎉ༑ᕚ

「福隆沙雕藝術季」今年正式邁入活動
第五屆，在有限的公部門資源中，尋求
最大效益的展演效果。從第一屆開始，
東北角暨宜蘭風管處全體工作同仁皆
抱著「化不可能為可能」的精神，最終
得以完美的展出及內容，打出最亮眼的
宣傳效果。今年適逢中國龍年，現場有
八座與「龍」相關的作品，此外，分別
在 NBA籃壇、國際高爾夫球賽中發光發
亮、及甫獲選為時代雜誌百大人物的林
書豪與曾雅妮，都現身福隆沙雕創作！
成功炒熱沙雕話題，也吸引海內外遊客
一再造訪！根據福隆海水浴場統計，在
沙雕活動尚未正式登場前半個月（4/14-
4/29）就已湧入超過3萬人次參觀，可見
福隆沙雕季未演先轟動，魅力十足！

Successful Strategies
to Increase the
Festival's Publicity

Thanks to effective media exposure,
the fifth Fulong Sand Sculpture Festival ༨ޢΥЪj޶Ӎᎉᅧं൥ Broadcasted Beside the Sand Sculptures
attracted more than three hundred
thousand visitors during the two-month ‘‘‘ɧͭอආ˴ᅧ เͺత ‘‘‘؇ಌं൥˴ᅧ ˮૺᘆ
festival, and garnered praise and attention
from abroad. This year's dragon-topic was
especially popular with children and adults
alike. Since the festival has been held for
five years already, visitors were rushing onto
the beach to admire the craftsmanship of
the sand sculpting experts even before the
festival began.

2012 福隆國際沙雕藝術季 風華再現
The 2012 Fulong International Sand Sculpture Art Festival
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